With 4 billion daily email users in the world today, email marketing is a key communication channel for driving increased customer acquisition and brand awareness. It is an effective and powerful communication tool that provides the opportunity to drive revenue and is a top channel for return on investment.
Email marketing strategies have changed over the years. What worked five years ago, now no longer works. But it continues to be an important part of any marketing strategy. From an ROI perspective, it outperforms all online marketing strategies, including SEO, PPC and content marketing. It is the most effective way to promote your products, reach your customers and meet your business goals.
XL Marketing will help you develop the strategy and best practices for email campaign management. We’ll guide you in the use of the most popular tools for creating email campaigns, segmenting customers, designing and testing emails, automating delivery, and measuring performance.