Search Engine
Optimization

Search engine optimization

Nearly every purchase made today begins with a prospect using the web to search for information and products that meet their needs. Search engines use bots that go site to site and collect information and then use ranking factors to determine the order those sites should appear as search results for a given query. Search engine optimization is simply the process of improving your site to increase it’s visibility and placement when people search for products or services.

The benefits of effective search engine optimization

Visibility is everything, and your companies success can be greatly impacted by where you appear in customer searches. Search bots estimate how well a website or web page can give the searcher what they’re searching for, and present pages first that it deems best. Optimizing your site means determining success factors specific to your business objectives and then organizing your site so it appeals to the ranking factors or signals used to determine the order sites appear in search results. Higher rankings in search results mean greater visibility and can have a material impact on your bottom line.

XL Marketing will work with you to understand your business objectives, and the profile of your target customer, and tailor your web site to maximize visibility and search results. Anticipating what prospects will be looking for enables us to highlight the right information and present it in an organized fashion that is easy to digest. By using key words and phrases we can improve your sites ranking and increase your visibility. Including quick knowledge summaries directly in your search results can provide users with more information about your company and increase click throughs to your site. Our experience in creating effective web sites also means that we can ensure prospects have a positive experience when they arrive, helping you monetize search results.

How search engine optimization can help your company

Increase visibility of your company
Match you with the right prospects
Increase web site traffic
Improve content quality both in search results and on your site
Keep users from exploring competitive site